Monthly Archive for: ‘March, 2010’

The Liability of Customer Feedback

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LOOK OUT! Customer feedback that is not acted upon can easily become a liability and damage brands long-term. Not willing to act on customer feedback? Consider not asking.

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Walgreens Rolls Out Customer-Centric Retailing

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The days of shoving as much inventory as possible onto shelves and hoping that customers find what they want are gone. Companies are realizing that its much more profitable to offer fewer SKUs and make it easier for customers to find what they are looking for.

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7 Exceptional Ways to Build Customer Loyalty

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A personal bond with customers lets your company escape the commodity pricing wars and provides you with a powerful new marketing arm: loyal customers who will promote and defend your company online and off–for free. Here are seven tips for getting the process started of building customer loyalty in a big way.

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Keep the customer passionate

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Customer satisfaction is only the start of the customer relationship. Customer loyalty is where the serious money is made.

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