Monthly Archive for: ‘April, 2010’

The Liability of Customer Feedback

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LOOK OUT! Customer feedback that is not acted upon can easily become a liability and damage brands long-term. Not willing to act on customer feedback? Consider not asking.

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Don’t Let Social CRM Become New Buzzword

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Many CRM projects failed because they focused on the implementation of technology, not on the core needs of the business. Social CRM has the same potential.

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Protect and grow customer loyalty

Focusing on core customers can make a critical difference both now and in the long term.

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