Monthly Archive for: ‘April, 2010’
The Liability of Customer Feedback
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LOOK OUT! Customer feedback that is not acted upon can easily become a liability and damage brands long-term. Not willing to act on customer feedback? Consider not asking.
Read More →Don’t Let Social CRM Become New Buzzword
Many CRM projects failed because they focused on the implementation of technology, not on the core needs of the business. Social CRM has the same potential.
Read More →Protect and grow customer loyalty
Focusing on core customers can make a critical difference both now and in the long term.
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