LOOK OUT! Customer feedback that is not acted upon can easily become a liability and damage brands long-term. Not willing to act on customer feedback? Consider not asking.
Many CRM projects failed because they focused on the implementation of technology, not on the core needs of the business. Social CRM has the same potential.
Focusing on core customers can make a critical difference both now and in the long term.
The Liability of Customer Feedback
Posted on: 08-26-2011
Are you Company or Customer focused?
Posted on: 01-20-2011
Customer Surveys: Feedback is a Two Way Street
The Horror of Customer Feedback
Posted on: 08-11-2010
How to Deal With Negative Reviews and Complaints
Posted on: 11-30-2010
Is Customer Lifetime Value A Waste Of Time?
Posted on: 09-20-2010
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