Monthly Archive for: ‘June, 2010’

The Liability of Customer Feedback

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LOOK OUT! Customer feedback that is not acted upon can easily become a liability and damage brands long-term. Not willing to act on customer feedback? Consider not asking.

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The Voice Of The Customer Is In The Community

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Voice of the customer. Engagement. Loyalty. What do these buzzwords mean? How do we use them to drive value? Where are the best practices?

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