Monthly Archive for: ‘July, 2010’

The Liability of Customer Feedback

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LOOK OUT! Customer feedback that is not acted upon can easily become a liability and damage brands long-term. Not willing to act on customer feedback? Consider not asking.

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How Organizations Become Customer-centric

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There’s a plethora of “buzz” words out here to describe true customer engagement; some prefer the use of customer-centric, customer experience management, customer profitability or even customer value, but the bottom line, no matter what your description, is to place the customer needs in front.

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Till Death Do Our Client Relationships Part

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Since it is increasingly difficult and expensive to acquire new customers, prudent B2B firms are concentrating on maximizing client retention and selling more products & services to them.

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Facebook Among Worst in Customer Satisfaction

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Even though Facebook’s users are dissatisfied, they haven’t demonstrated the will to leave. Perhaps it’s because there is no strong competitor, or because their social lives would suffer tremendously if they opted out of this now-essential tool for communication and event planning.

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