Monthly Archive for: ‘August, 2010’

The Liability of Customer Feedback

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LOOK OUT! Customer feedback that is not acted upon can easily become a liability and damage brands long-term. Not willing to act on customer feedback? Consider not asking.

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Listening with an Ear for Innovation

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How is it possible to listen closely to customers and still miss the game-changing trends? How can you get an understanding of market changes and be the first to capitalize on cutting-edge opportunities?

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“Ask a Curator” Makes Museums Fun Again

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The inspiration is really a frustration I guess; in the museum world you have a movement towards more open and engaging museums which is often referred to as Museum 2.0 — the idea that a museum can evolve and get better by interacting and involving the public.

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Arrival: Golden Age Of The Consumer

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The recession, and the scarcity of the consumer dollar, has caused many to finally realize the power of loyalty. Specifically, the lifetime value that a loyal customer provides, even when they’re paying a discounted rate for goods and services.

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You Messed Up – Admit It

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Problems and pitfalls are the acid test of a relationship. They can never be completely eliminated, but mutual trust is bolstered when relationship-imperiling tribulations are expeditiously addressed in a manner that’s both fair and forthright.

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Why Should Customers Refer You?

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It’s not enough to have a solid product or a sought-after service. If your business is not perceived as special, you’ll have to rely on where you sit alphabetically in the yellow pages or on the fourth page of a Google search.

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Use Technology To Improve Brand Loyalty

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What are the best ways to measure and manage the customer experience? Companies that succeed at this are those that collect feedback from their customers and act on it.

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Systems Drive Results. Consistently.

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Most business employ systems, whether they know it or not. We are naturally drawn to those systematic experiences that make things feel more effective and efficient, but often lose site of just what makes them so.

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The Power Of CRM

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Customer Relationship Management is based on developing profitable, win-win relationships with prospective and existing customers. It’s about nurturing that business relationship so the customer is retained and continually provided with value from your business’s products.

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