LOOK OUT! Customer feedback that is not acted upon can easily become a liability and damage brands long-term. Not willing to act on customer feedback? Consider not asking.
Would you want to read your company emails, packing slips and bills?
According to a study conducted by Bain & Co., although 80 percent of companies believe they offer a superior customer experience, only 8 percent of their customers agree.
The Liability of Customer Feedback
Posted on: 08-26-2011
Are you Company or Customer focused?
Posted on: 01-20-2011
Customer Surveys: Feedback is a Two Way Street
The Horror of Customer Feedback
Posted on: 08-11-2010
How to Deal With Negative Reviews and Complaints
Posted on: 11-30-2010
Use Technology To Improve Brand Loyalty
Posted on: 08-23-2010
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