Monthly Archive for: ‘October, 2010’

The Liability of Customer Feedback

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LOOK OUT! Customer feedback that is not acted upon can easily become a liability and damage brands long-term. Not willing to act on customer feedback? Consider not asking.

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Is Your Customer Communication “Vanilla”?

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Would you want to read your company emails, packing slips and bills?

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Foolproof Your Customer Loyalty Program

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According to a study conducted by Bain & Co., although 80 percent of companies believe they offer a superior customer experience, only 8 percent of their customers agree.

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