Category Archive for: ‘Customer Surveys’

The Liability of Customer Feedback

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LOOK OUT! Customer feedback that is not acted upon can easily become a liability and damage brands long-term. Not willing to act on customer feedback? Consider not asking.

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The Liability of Customer Feedback

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LOOK OUT! Customer feedback that is not acted upon can easily become a liability and damage brands long-term. Not willing to act on customer feedback? Consider not asking.

Read More →  

Are you Company or Customer focused?

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A tedious and poorly thought through survey experience is itself a poor customer experience. Your customer survey speaks about the value (or lack thereof) you place on your customer’s time.

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Net Promoter Score: Addressing the Gap Between Satisfaction and Loyalty

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For years, customer satisfaction surveys have been held as the gold standard for measuring a customer’s connectedness to a product or service. However, in an increasingly competitive and price acute market, satisfaction is a minimum requirement.

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Customers Will Stay Loyal If You Act On Their Input

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As a company grows, the battle between internal priorities and customer needs intensifies. And the customer often loses. Internal issues, from cutting expenses to negotiating leases to buying technology, can demand your attention. That leaves less time and energy to learn what external constituents think.

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Listening with an Ear for Innovation

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How is it possible to listen closely to customers and still miss the game-changing trends? How can you get an understanding of market changes and be the first to capitalize on cutting-edge opportunities?

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The Keys To Business Intelligence

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Business intelligence is highly important for organizations that desire to be more strategic amongst industry and individual competitors. The use of information allows organizations that are malleable to make the immediate changes necessary to be innovative and competitive.

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The Horror of Customer Feedback

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The customer attrition rate of the average company is 15% per year. Do you want to find out why they leave? It may seem scary but not knowing what will keep them is terrifying.

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How To Build Personal Relationships With Customers

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Companies in all industries and of all sizes understand that customers are perhaps their most valuable assets. Improving the overall customer experience is vital for continued success and survival, and always has been.

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